Expertise Highlights
- Managed $1 billion global licensing business, appearing consistently in License Magazine's Top 100 Licensors annually
- Architected multi-platform video game strategy, reaching more than 200M users
- Led the process to completely re-imagine the largest event retail activation in sports and entertainment, leading to the debut of 60k sq ft retail village
- Brokered major cross-licensing programs with Disney, Nickelodeon, Warner Bros, Sony, and other iconic brands and entertainment leaders
- Co-led NASCAR Hall of Fame RFP and negotiation process, resulting in the opening of $200M+ state of the art facility in Charlotte, NC
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